For National Colorectal Cancer Awareness Month copy writers Steve Plato and Megan Grahn and I came up with this campaign: ColonCheck. Colon Cancer is one of the most preventable. We wanted to start a movement, for people to go get checked. It’s easy and lifesaving. We wanted to drop the stigma and empower people to act. Using the motif of the “:” is a elegant way to share awareness. See the site in action here.
