https://brachgoodman.com Brach Goodman Tue, 03 Feb 2026 14:49:18 +0000 https://brachgoodman.com en https://brachgoodman.com/PDR-App-UX-Design-for-Corvette Mon, 02 Feb 2026 15:56:15 +0000 Brach Goodman https://brachgoodman.com/PDR-App-UX-Design-for-Corvette I helped design the in‑car Performance Data Recorder (PDR) for Cadillac and Corvette so it feels less like a complicated race engineer’s tool and more like a helpful coach built into the car. The system records what happens on track—speed, braking, cornering, lap times—and turns that raw data into simple, easy‑to‑read screens that show drivers where they did well and where they can improve. My job was to decide what information to show, how it should look, and how it should behave so that drivers can understand it at a glance without being distracted, while still feeling true to the Cadillac and Corvette performance brands. <img width="2896" height="1454" width_o="2896" height_o="1454" data-src="https://freight.cargo.site/t/original/i/3e3303fb0193e08209bb718941c1b83882413a053073596bb6eb457a5f7540f1/Screenshot-2026-02-02-at-3.48.15PM.png" data-mid="244342664" border="0" src="https://freight.cargo.site/w/1000/i/3e3303fb0193e08209bb718941c1b83882413a053073596bb6eb457a5f7540f1/Screenshot-2026-02-02-at-3.48.15PM.png" /> <img width="2906" height="1468" width_o="2906" height_o="1468" data-src="https://freight.cargo.site/t/original/i/9d39714b7c513f047c8dd21ad9ac5e2a8e26eabc2593ab4c1066938403d6b47a/Screenshot-2026-02-02-at-3.48.47PM.png" data-mid="244342665" border="0" src="https://freight.cargo.site/w/1000/i/9d39714b7c513f047c8dd21ad9ac5e2a8e26eabc2593ab4c1066938403d6b47a/Screenshot-2026-02-02-at-3.48.47PM.png" /> https://brachgoodman.com/Drive-Modes-UX-Design-Covervette Tue, 03 Feb 2026 14:49:18 +0000 Brach Goodman https://brachgoodman.com/Drive-Modes-UX-Design-Covervette I helped design the Drive Modes experience for Corvette and other GM vehicles so the car’s digital displays feel different and special depending on how you want to drive. For Corvette, that meant creating unique gauge “subsystems”—custom layouts, graphics, and readouts that change with each mode—so Track, Tour, or a personalized setup each has its own distinct look and feel while still being easy to read at a glance. Beyond Corvette, I designed Drive Modes across multiple GM brands, adapting the same core ideas to Chevy, GMC, and Cadillac so each brand feels true to itself. The goal was to give drivers a clear sense of how the car is behaving and what’s prioritized in that moment (comfort, efficiency, or performance), without overwhelming them with data or distracting them from the road. <img width="2000" height="1000" width_o="2000" height_o="1000" data-src="https://freight.cargo.site/t/original/i/15711bdd9e9b7c05cc2111634639fe13bc5db808d4d1c520b202e755e22d997a/2026-corvette-tech-03-v2.jpg" data-mid="244382018" border="0" src="https://freight.cargo.site/w/1000/i/15711bdd9e9b7c05cc2111634639fe13bc5db808d4d1c520b202e755e22d997a/2026-corvette-tech-03-v2.jpg" /><img width="2946" height="976" width_o="2946" height_o="976" data-src="https://freight.cargo.site/t/original/i/b79161aa1b9418c66758b4a2ec4afd5eb816ca7fabbf03abd4f6a0c409ab9f39/Screenshot-2026-01-27-at-11.01.59AM.png" data-mid="244381746" border="0" src="https://freight.cargo.site/w/1000/i/b79161aa1b9418c66758b4a2ec4afd5eb816ca7fabbf03abd4f6a0c409ab9f39/Screenshot-2026-01-27-at-11.01.59AM.png" /> https://brachgoodman.com/PennyMac-Peak-Performance-Campaign Tue, 02 Feb 2021 02:02:15 +0000 Brach Goodman https://brachgoodman.com/PennyMac-Peak-Performance-Campaign PennyMac created a new loyalty program to motivate broker partners to align with PennyMac’s goal of improving operational efficiency. Working with my team I created the logo, illustrations and email&nbsp;journey for the campaign. Visit the site below here... <img width="1920" height="3351" width_o="1920" height_o="3351" data-src="https://freight.cargo.site/t/original/i/dbc10e094cc476847a3e37f856c1bdfe3464342936ae2ccc6a5a87121d539212/pennymac-peak-performance-landing-r0-copy.png" data-mid="97413558" border="0" src="https://freight.cargo.site/w/1000/i/dbc10e094cc476847a3e37f856c1bdfe3464342936ae2ccc6a5a87121d539212/pennymac-peak-performance-landing-r0-copy.png" /> <img width="2708" height="7962" width_o="2708" height_o="7962" data-src="https://freight.cargo.site/t/original/i/8b7c803c899d0a7383dfcfbb652d858b2217fd402c581eff84c66876a6242805/PMac-BDL-email-Peak-Performance-ScorecardBase-Camp-r3.png" data-mid="97414294" border="0" src="https://freight.cargo.site/w/1000/i/8b7c803c899d0a7383dfcfbb652d858b2217fd402c581eff84c66876a6242805/PMac-BDL-email-Peak-Performance-ScorecardBase-Camp-r3.png" /> https://brachgoodman.com/TMS-Editorial Tue, 03 Sep 2019 01:22:10 +0000 Brach Goodman https://brachgoodman.com/TMS-Editorial At TMS the goal is to Grow Happiness so customers can create their Happinest. While working on brand I was apart of creating a visual narrative for each blog post and addopted an editorial illustration style that accompanied the brand and pushed its visual identity. Using brand colors and a shape driven playful style I give the readers and more personal and intertaining expereince while reading these articles. You can find them here, oh, and here too. <img width="8000" height="1817" width_o="8000" height_o="1817" data-src="https://freight.cargo.site/t/original/i/99100e1b45099fe7fc1d0af6c2b1c1f30eba94aca5f34c70bfd98ee02145e549/HappyHub-FallTips-Header_2x.jpg" data-mid="49767227" border="0" src="https://freight.cargo.site/w/1000/i/99100e1b45099fe7fc1d0af6c2b1c1f30eba94aca5f34c70bfd98ee02145e549/HappyHub-FallTips-Header_2x.jpg" /><img width="5001" height="4168" width_o="5001" height_o="4168" data-src="https://freight.cargo.site/t/original/i/c5c62683a726076868be5eedfa74ad79f63865c63aea2350ba1aecb602a288c5/happy-hub-NewYearResolution-02.png" data-mid="49767197" border="0" src="https://freight.cargo.site/w/1000/i/c5c62683a726076868be5eedfa74ad79f63865c63aea2350ba1aecb602a288c5/happy-hub-NewYearResolution-02.png" /><img width="8000" height="1818" width_o="8000" height_o="1818" data-src="https://freight.cargo.site/t/original/i/136f69987bf5c5a5b145eae798cf47f954b98f27a61824c5cb9f2ce41441b9c6/CORR_3-20-19_NateCapCorne-Header.png" data-mid="49773934" border="0" src="https://freight.cargo.site/w/1000/i/136f69987bf5c5a5b145eae798cf47f954b98f27a61824c5cb9f2ce41441b9c6/CORR_3-20-19_NateCapCorne-Header.png" /><img width="8000" height="1818" width_o="8000" height_o="1818" data-src="https://freight.cargo.site/t/original/i/e40bb095edc3831a7d97498f5549ccfc0b5dab0f5397543c5df56cccc8934597/CORR-Blog_Award-Header.png" data-mid="49773935" border="0" src="https://freight.cargo.site/w/1000/i/e40bb095edc3831a7d97498f5549ccfc0b5dab0f5397543c5df56cccc8934597/CORR-Blog_Award-Header.png" /><img width="8000" height="1817" width_o="8000" height_o="1817" data-src="https://freight.cargo.site/t/original/i/48d81d1e7b931e86310e8edf418d3aeb929861332ac8ebb3b1edc22d6db88450/In-House_Blog-Header.png" data-mid="55162179" border="0" src="https://freight.cargo.site/w/1000/i/48d81d1e7b931e86310e8edf418d3aeb929861332ac8ebb3b1edc22d6db88450/In-House_Blog-Header.png" /><img width="8000" height="1817" width_o="8000" height_o="1817" data-src="https://freight.cargo.site/t/original/i/f4e302b549b2ae6c67986c16a09416727f3ce6c7a422f974e354379631d4f343/CORR-FOMO-Article-Header.jpg" data-mid="49773936" border="0" src="https://freight.cargo.site/w/1000/i/f4e302b549b2ae6c67986c16a09416727f3ce6c7a422f974e354379631d4f343/CORR-FOMO-Article-Header.jpg" /><img width="8000" height="1817" width_o="8000" height_o="1817" data-src="https://freight.cargo.site/t/original/i/b9aea86fde357157a351fd713000a12927171e5a6072118324330a84937816c0/CORR_3-20-19_eNote-Header.jpg" data-mid="49773937" border="0" src="https://freight.cargo.site/w/1000/i/b9aea86fde357157a351fd713000a12927171e5a6072118324330a84937816c0/CORR_3-20-19_eNote-Header.jpg" /><img width="8000" height="1817" width_o="8000" height_o="1817" data-src="https://freight.cargo.site/t/original/i/ae3f72f1012d76262da4e6718ebc47e1651b819f9079994a72799584af13287c/Corr_Ali-Q-A-CAREspondent-Connection-blog-Header.jpg" data-mid="49773938" border="0" src="https://freight.cargo.site/w/1000/i/ae3f72f1012d76262da4e6718ebc47e1651b819f9079994a72799584af13287c/Corr_Ali-Q-A-CAREspondent-Connection-blog-Header.jpg" /><img width="8000" height="1818" width_o="8000" height_o="1818" data-src="https://freight.cargo.site/t/original/i/8078c6deb203f554baf3bf932b90ddc8818d40807b71596fe49513803ca59989/CORR-Blog-Capital-Corner-02.png" data-mid="49773939" border="0" src="https://freight.cargo.site/w/1000/i/8078c6deb203f554baf3bf932b90ddc8818d40807b71596fe49513803ca59989/CORR-Blog-Capital-Corner-02.png" /><img width="8001" height="1818" width_o="8001" height_o="1818" data-src="https://freight.cargo.site/t/original/i/e363bf40e503b4a54f34c4dcfd0bbb00733254686a4aa32fb54c536e13506277/happy-hub-1098-11-Header_v3.png" data-mid="49773940" border="0" src="https://freight.cargo.site/w/1000/i/e363bf40e503b4a54f34c4dcfd0bbb00733254686a4aa32fb54c536e13506277/happy-hub-1098-11-Header_v3.png" /><img width="8000" height="1817" width_o="8000" height_o="1817" data-src="https://freight.cargo.site/t/original/i/9e34a2984b1ef7dd248ff0c49b08c218e3f81aad18e0c1d452aae153feb42ee4/happy-hub-NewYearResolution-01-Header.png" data-mid="49773941" border="0" src="https://freight.cargo.site/w/1000/i/9e34a2984b1ef7dd248ff0c49b08c218e3f81aad18e0c1d452aae153feb42ee4/happy-hub-NewYearResolution-01-Header.png" /><img width="5001" height="2617" width_o="5001" height_o="2617" data-src="https://freight.cargo.site/t/original/i/a8090749dd3817a56ca0b6a908c97271b704decda13907fa5ba75bc95f965182/happy-hub-NewYearResolution-03.png" data-mid="49773943" border="0" src="https://freight.cargo.site/w/1000/i/a8090749dd3817a56ca0b6a908c97271b704decda13907fa5ba75bc95f965182/happy-hub-NewYearResolution-03.png" /><img width="5001" height="1980" width_o="5001" height_o="1980" data-src="https://freight.cargo.site/t/original/i/78546bf7d10376f2de79f3fd5404d1cc6ced3990f7cd7d68eb515e8d97e3f9ba/happy-hub-NewYearResolution-04.png" data-mid="49773944" border="0" src="https://freight.cargo.site/w/1000/i/78546bf7d10376f2de79f3fd5404d1cc6ced3990f7cd7d68eb515e8d97e3f9ba/happy-hub-NewYearResolution-04.png" /><img width="8000" height="1818" width_o="8000" height_o="1818" data-src="https://freight.cargo.site/t/original/i/be150e241742d3c5d6afe8a998774901e92456d32154b3b1c79edab31ca9de9c/happy-hub-D-word-Header.jpg" data-mid="55162183" border="0" src="https://freight.cargo.site/w/1000/i/be150e241742d3c5d6afe8a998774901e92456d32154b3b1c79edab31ca9de9c/happy-hub-D-word-Header.jpg" /><img width="8000" height="1818" width_o="8000" height_o="1818" data-src="https://freight.cargo.site/t/original/i/4629f1b45d12a53be2077a86b360994045a9c8ac676f9daf4d5fad464c3c7821/happy-hub-illustration-Ali2019-Forecast-02.png" data-mid="49773945" border="0" src="https://freight.cargo.site/w/1000/i/4629f1b45d12a53be2077a86b360994045a9c8ac676f9daf4d5fad464c3c7821/happy-hub-illustration-Ali2019-Forecast-02.png" /><img width="5000" height="2618" width_o="5000" height_o="2618" data-src="https://freight.cargo.site/t/original/i/37a583864cc0099893cc2ace06f987d28ac45b3fb7233bb67939638cd1a9f226/HappyHub_VectorSketches-04.jpg" data-mid="49773949" border="0" src="https://freight.cargo.site/w/1000/i/37a583864cc0099893cc2ace06f987d28ac45b3fb7233bb67939638cd1a9f226/HappyHub_VectorSketches-04.jpg" /><img width="3840" height="872" width_o="3840" height_o="872" data-src="https://freight.cargo.site/t/original/i/fda65d6579adae2098b366c25b9e613d54cb6fed9f4043ece5a8cf4783d36910/Refi_v2_1_Header.jpg" data-mid="49773951" border="0" src="https://freight.cargo.site/w/1000/i/fda65d6579adae2098b366c25b9e613d54cb6fed9f4043ece5a8cf4783d36910/Refi_v2_1_Header.jpg" /><img width="8001" height="1980" width_o="8001" height_o="1980" data-src="https://freight.cargo.site/t/original/i/e81984786a241a642cb4eff87adf0113eeb58b345780e19167b43773e3be293b/Refi_v2_3.jpg" data-mid="49773953" border="0" src="https://freight.cargo.site/w/1000/i/e81984786a241a642cb4eff87adf0113eeb58b345780e19167b43773e3be293b/Refi_v2_3.jpg" /><img width="8001" height="1980" width_o="8001" height_o="1980" data-src="https://freight.cargo.site/t/original/i/2770d82ffdd4fe6b6128c3354244698c8d59a436f9fe5abda71eb7267b491e0c/Refi_v2_4.jpg" data-mid="49773954" border="0" src="https://freight.cargo.site/w/1000/i/2770d82ffdd4fe6b6128c3354244698c8d59a436f9fe5abda71eb7267b491e0c/Refi_v2_4.jpg" /><img width="8001" height="1980" width_o="8001" height_o="1980" data-src="https://freight.cargo.site/t/original/i/3e68002fca32f992bfee6c4fa97ed88e2f221b497c11a18ffece2d87fad05a60/Refi_v2_5.jpg" data-mid="49773955" border="0" src="https://freight.cargo.site/w/1000/i/3e68002fca32f992bfee6c4fa97ed88e2f221b497c11a18ffece2d87fad05a60/Refi_v2_5.jpg" /><img width="7996" height="1817" width_o="7996" height_o="1817" data-src="https://freight.cargo.site/t/original/i/ce4b86c18fbc901697a4662ac2552a6d3a6297d37f619d0f126e2c84498fb066/SecurityTips_Header-01_2x.jpg" data-mid="49773956" border="0" src="https://freight.cargo.site/w/1000/i/ce4b86c18fbc901697a4662ac2552a6d3a6297d37f619d0f126e2c84498fb066/SecurityTips_Header-01_2x.jpg" /> https://brachgoodman.com/Eminem-Official-Framed-music-video Sun, 01 Sep 2019 01:53:28 +0000 Brach Goodman https://brachgoodman.com/Eminem-Official-Framed-music-video Working with award winning full-service production company Trigger &amp; Bloom I was contacted to create Illustrations for Eminem’s 2017 official music video for ‘Framed’. With a tight turn-around of 24 hours, I was given a loose script, a sheet of lyrics, and a set itinerary. Creative Director, James Larese trusted my vision and ability to depict a narative in abstract space conveying Eminem’s psychotic break. &nbsp; <img width="1726" height="954" width_o="1726" height_o="954" data-src="https://freight.cargo.site/t/original/i/40ec94beb2c7110a1897e8fdbeb1314c4f6961ae64ccbc35506f1078d0f20a6e/Screen-Shot-2018-04-03-at-7.30.19-PM.png" data-mid="49647611" border="0" src="https://freight.cargo.site/w/1000/i/40ec94beb2c7110a1897e8fdbeb1314c4f6961ae64ccbc35506f1078d0f20a6e/Screen-Shot-2018-04-03-at-7.30.19-PM.png" /> <img width="1706" height="940" width_o="1706" height_o="940" data-src="https://freight.cargo.site/t/original/i/3795ecf5ed11d65972212d805e3b18ebda7664573096f8193d99801f7371a148/Screen-Shot-2018-04-03-at-7.31.06-PM.png" data-mid="49647612" border="0" src="https://freight.cargo.site/w/1000/i/3795ecf5ed11d65972212d805e3b18ebda7664573096f8193d99801f7371a148/Screen-Shot-2018-04-03-at-7.31.06-PM.png" /> <img width="1716" height="946" width_o="1716" height_o="946" data-src="https://freight.cargo.site/t/original/i/af05ea835195ad8d1b60a6c77803c5b79ab68c38ca9179bfe9a240117d392d49/Screen-Shot-2018-04-03-at-7.33.21-PM.png" data-mid="49647613" border="0" src="https://freight.cargo.site/w/1000/i/af05ea835195ad8d1b60a6c77803c5b79ab68c38ca9179bfe9a240117d392d49/Screen-Shot-2018-04-03-at-7.33.21-PM.png" /> <img width="1724" height="954" width_o="1724" height_o="954" data-src="https://freight.cargo.site/t/original/i/6a49677f7892ef59155dde79c460c4e9129affe99e57d2c786b3f45a4422504b/Screen-Shot-2018-04-03-at-7.36.01-PM.png" data-mid="49647614" border="0" src="https://freight.cargo.site/w/1000/i/6a49677f7892ef59155dde79c460c4e9129affe99e57d2c786b3f45a4422504b/Screen-Shot-2018-04-03-at-7.36.01-PM.png" /> <img width="2410" height="1344" width_o="2410" height_o="1344" data-src="https://freight.cargo.site/t/original/i/3e0f45f58fec71caaa2a8324539a3fed64ccc298ee6680356ca788e4f19c0e3b/Screen-Shot-2018-04-03-at-7.38.16-PM.png" data-mid="49647615" border="0" src="https://freight.cargo.site/w/1000/i/3e0f45f58fec71caaa2a8324539a3fed64ccc298ee6680356ca788e4f19c0e3b/Screen-Shot-2018-04-03-at-7.38.16-PM.png" /> <img width="2406" height="1336" width_o="2406" height_o="1336" data-src="https://freight.cargo.site/t/original/i/5b3728e75250ce813a885024b05d6e41c8b677577072c0eca694b767c308f94b/Screen-Shot-2018-04-03-at-7.38.50-PM.png" data-mid="49647616" border="0" src="https://freight.cargo.site/w/1000/i/5b3728e75250ce813a885024b05d6e41c8b677577072c0eca694b767c308f94b/Screen-Shot-2018-04-03-at-7.38.50-PM.png" /> <img width="2416" height="1346" width_o="2416" height_o="1346" data-src="https://freight.cargo.site/t/original/i/465cd649d44b8c0f3025bc67d969f0afa74a1a13634507222b9dc73dd988e64e/Screen-Shot-2018-04-03-at-7.39.03-PM.png" data-mid="49647617" border="0" src="https://freight.cargo.site/w/1000/i/465cd649d44b8c0f3025bc67d969f0afa74a1a13634507222b9dc73dd988e64e/Screen-Shot-2018-04-03-at-7.39.03-PM.png" /> <img width="2520" height="1228" width_o="2520" height_o="1228" data-src="https://freight.cargo.site/t/original/i/15ab6f4389231ed2096d0956765508d85b6608fc3db878d1c88cae8b194efdc2/Screen-Shot-2018-04-03-at-7.40.43-PM.png" data-mid="49647620" border="0" src="https://freight.cargo.site/w/1000/i/15ab6f4389231ed2096d0956765508d85b6608fc3db878d1c88cae8b194efdc2/Screen-Shot-2018-04-03-at-7.40.43-PM.png" /> <img width="2540" height="1224" width_o="2540" height_o="1224" data-src="https://freight.cargo.site/t/original/i/a67faeb376ee6c738ae7cfba4bc443f7a7679b91e83db4e5f91719de38c44519/Screen-Shot-2018-04-03-at-7.53.08-PM.png" data-mid="49647623" border="0" src="https://freight.cargo.site/w/1000/i/a67faeb376ee6c738ae7cfba4bc443f7a7679b91e83db4e5f91719de38c44519/Screen-Shot-2018-04-03-at-7.53.08-PM.png" /> <img width="2544" height="1232" width_o="2544" height_o="1232" data-src="https://freight.cargo.site/t/original/i/78d3dda944aa0743647f9ea08b300ded490ec86f5dd535e31ab5994fbe6f247f/Screen-Shot-2018-04-03-at-7.56.15-PM.png" data-mid="49647694" border="0" src="https://freight.cargo.site/w/1000/i/78d3dda944aa0743647f9ea08b300ded490ec86f5dd535e31ab5994fbe6f247f/Screen-Shot-2018-04-03-at-7.56.15-PM.png" /> <img width="2450" height="1296" width_o="2450" height_o="1296" data-src="https://freight.cargo.site/t/original/i/b32157378809ce881663c044dccdb387a3bf814d1443699029930f776d6b880c/Screen-Shot-2018-04-03-at-7.59.07-PM.png" data-mid="49647697" border="0" src="https://freight.cargo.site/w/1000/i/b32157378809ce881663c044dccdb387a3bf814d1443699029930f776d6b880c/Screen-Shot-2018-04-03-at-7.59.07-PM.png" /> <img width="2516" height="1226" width_o="2516" height_o="1226" data-src="https://freight.cargo.site/t/original/i/bf52cb810477f10195223229c4a4246616114f1f334521e7935d10949814a509/Screen-Shot-2018-04-03-at-7.58.37-PM.png" data-mid="49647695" border="0" src="https://freight.cargo.site/w/1000/i/bf52cb810477f10195223229c4a4246616114f1f334521e7935d10949814a509/Screen-Shot-2018-04-03-at-7.58.37-PM.png" /> https://brachgoodman.com/TMS-Tequilatopia-Event Thu, 21 Nov 2019 02:56:19 +0000 Brach Goodman https://brachgoodman.com/TMS-Tequilatopia-Event “Tequilatopia!&nbsp;A joyous soiree that promises to be as unique and weird as the city of Austin.” Tequilatopia was a pop-up cocktail hour on behalf of TMS for MBA Annual in Austin, TX. I designed the swag for the event from napkins, posters, tequila menus, shot glasses and tee-shirts! <img width="1600" height="1068" width_o="1600" height_o="1068" data-src="https://freight.cargo.site/t/original/i/c5ffc6c572f8039038d402751d21dd3640a2c0710b8259d016274f1e85246fe5/DSC_7905.jpg" data-mid="55524962" border="0" src="https://freight.cargo.site/w/1000/i/c5ffc6c572f8039038d402751d21dd3640a2c0710b8259d016274f1e85246fe5/DSC_7905.jpg" /> <img width="1600" height="1068" width_o="1600" height_o="1068" data-src="https://freight.cargo.site/t/original/i/f0b9f2dfd199aabce9bc44c0f3f5e75e59b9f80dc0f5fca3d367315bf51f32e2/DSC_7885.jpg" data-mid="55524959" border="0" src="https://freight.cargo.site/w/1000/i/f0b9f2dfd199aabce9bc44c0f3f5e75e59b9f80dc0f5fca3d367315bf51f32e2/DSC_7885.jpg" /> <img width="1600" height="1068" width_o="1600" height_o="1068" data-src="https://freight.cargo.site/t/original/i/84a9cce6471bbb601c0bae9c3d2df2a9ea65372c1def940bbf7cb31407f7859d/DSC_7907.jpg" data-mid="55524964" border="0" src="https://freight.cargo.site/w/1000/i/84a9cce6471bbb601c0bae9c3d2df2a9ea65372c1def940bbf7cb31407f7859d/DSC_7907.jpg" /> <img width="1068" height="1600" width_o="1068" height_o="1600" data-src="https://freight.cargo.site/t/original/i/8478044cbe17258ba4c716f34e8f15e7834bf943476bcd8f892311c48cf265d8/DSC_7893.jpg" data-mid="55524961" border="0" src="https://freight.cargo.site/w/1000/i/8478044cbe17258ba4c716f34e8f15e7834bf943476bcd8f892311c48cf265d8/DSC_7893.jpg" /> <img width="1600" height="1068" width_o="1600" height_o="1068" data-src="https://freight.cargo.site/t/original/i/2dd9e5c1092a9c2626722e5acaec002141042e35433ddddb4d85446561233866/DSC_7881.jpg" data-mid="55524957" border="0" src="https://freight.cargo.site/w/1000/i/2dd9e5c1092a9c2626722e5acaec002141042e35433ddddb4d85446561233866/DSC_7881.jpg" /> <img width="1600" height="1068" width_o="1600" height_o="1068" data-src="https://freight.cargo.site/t/original/i/bc0d58bf51b07e9be3fe8d9215e63718361ad42d9c70b7fe591fc66048b81a68/DSC_7954.jpg" data-mid="55524967" border="0" src="https://freight.cargo.site/w/1000/i/bc0d58bf51b07e9be3fe8d9215e63718361ad42d9c70b7fe591fc66048b81a68/DSC_7954.jpg" /> <img width="1068" height="1600" width_o="1068" height_o="1600" data-src="https://freight.cargo.site/t/original/i/e5a3ae3c67901c642c9f029f4d55c0f253e46685609be302208626a02c2e764a/DSC_7878.jpg" data-mid="55524956" border="0" src="https://freight.cargo.site/w/1000/i/e5a3ae3c67901c642c9f029f4d55c0f253e46685609be302208626a02c2e764a/DSC_7878.jpg" /> <img width="1600" height="1068" width_o="1600" height_o="1068" data-src="https://freight.cargo.site/t/original/i/286930fa8049dd56563aaecff09fc875906ba5dd323e1c1c82322dcb4be69be0/DSC_8025.jpg" data-mid="55524969" border="0" src="https://freight.cargo.site/w/1000/i/286930fa8049dd56563aaecff09fc875906ba5dd323e1c1c82322dcb4be69be0/DSC_8025.jpg" /> <img width="1600" height="1068" width_o="1600" height_o="1068" data-src="https://freight.cargo.site/t/original/i/e0ddcc0872acd63512e1b41678b8b389d8415679f74457d6aefb31bbb2e12c92/DSC_8030.jpg" data-mid="55524970" border="0" src="https://freight.cargo.site/w/1000/i/e0ddcc0872acd63512e1b41678b8b389d8415679f74457d6aefb31bbb2e12c92/DSC_8030.jpg" /> <img width="1600" height="1068" width_o="1600" height_o="1068" data-src="https://freight.cargo.site/t/original/i/1214c6169ff231d36bc4cd4112178fc6158286f1d735ddd42a73b63e37c5f8ae/DSC_8093.jpg" data-mid="55524971" border="0" src="https://freight.cargo.site/w/1000/i/1214c6169ff231d36bc4cd4112178fc6158286f1d735ddd42a73b63e37c5f8ae/DSC_8093.jpg" /> <img width="1600" height="1068" width_o="1600" height_o="1068" data-src="https://freight.cargo.site/t/original/i/89449eeca8ba448d823ddeb70e5aa8f31e67a343dadf561e8236c1b894638596/DSC_8201.jpg" data-mid="55524972" border="0" src="https://freight.cargo.site/w/1000/i/89449eeca8ba448d823ddeb70e5aa8f31e67a343dadf561e8236c1b894638596/DSC_8201.jpg" /> <img width="1068" height="1600" width_o="1068" height_o="1600" data-src="https://freight.cargo.site/t/original/i/ac0431dc0e4d0c2b4356629e961bb4a57ac8da3f16eb7a2e3f7ad44ee23f6d46/DSC_7910.jpg" data-mid="55524966" border="0" src="https://freight.cargo.site/w/1000/i/ac0431dc0e4d0c2b4356629e961bb4a57ac8da3f16eb7a2e3f7ad44ee23f6d46/DSC_7910.jpg" /> <img width="1600" height="1068" width_o="1600" height_o="1068" data-src="https://freight.cargo.site/t/original/i/64748e611e1d0c4af72e803a326425e89fd9c43b23e60f06400e08f533a4e37e/DSC_7988.jpg" data-mid="55524968" border="0" src="https://freight.cargo.site/w/1000/i/64748e611e1d0c4af72e803a326425e89fd9c43b23e60f06400e08f533a4e37e/DSC_7988.jpg" /> https://brachgoodman.com/TMS-Rich-Media-OLA Fri, 15 Nov 2019 02:21:24 +0000 Brach Goodman https://brachgoodman.com/TMS-Rich-Media-OLA If you would be so kind to disable ad-blocker for a moment, allow me to share with you this fun interactive OLA unit below. This piece was incredibly fun to create on behalf of the TMS Marketing team. Starting with a rough design layout and exploration by my Creative Director Eric Livingston, I flushed out this Online Advertisement. I had been creating a lot of illustrations to evolve the TMS brand to have an element of narration to allow the customer to not feel like the language of homeowning/mortgage was too alien. I was given this concept based on illustrations I was already creating for the brand along with the copy and strategy for the project: “Whatever your wish, happily-ever-after” a message in refi-ing to renovate and create the home of your dreams. <img width="3375" height="1043" width_o="3375" height_o="1043" data-src="https://freight.cargo.site/t/original/i/8c3efbca64dbb96f3c6b07f7f1ff76cce189d4e7a30c7fb635d6585b81dcb5fe/rich-media-art-02.png" data-mid="54762179" border="0" src="https://freight.cargo.site/w/1000/i/8c3efbca64dbb96f3c6b07f7f1ff76cce189d4e7a30c7fb635d6585b81dcb5fe/rich-media-art-02.png" /><img width="3375" height="1043" width_o="3375" height_o="1043" data-src="https://freight.cargo.site/t/original/i/23d4498e3257298eae65ae0bc60951a502d18cecd2a5b532d38b5ac99ce29f30/rich-media-art-03.png" data-mid="54762180" border="0" src="https://freight.cargo.site/w/1000/i/23d4498e3257298eae65ae0bc60951a502d18cecd2a5b532d38b5ac99ce29f30/rich-media-art-03.png" /><img width="3375" height="1043" width_o="3375" height_o="1043" data-src="https://freight.cargo.site/t/original/i/7ede1d09af2b179ca4bc6321b217a99070578bbcad02effd6241df956046f073/rich-media-art-04.png" data-mid="54762181" border="0" src="https://freight.cargo.site/w/1000/i/7ede1d09af2b179ca4bc6321b217a99070578bbcad02effd6241df956046f073/rich-media-art-04.png" /><img width="3375" height="1043" width_o="3375" height_o="1043" data-src="https://freight.cargo.site/t/original/i/4c28539e119e00e3f5be88e591f6b46d3f30f5e062e6314df6cb5daa734bda16/rich-media-art-09.png" data-mid="54762187" border="0" src="https://freight.cargo.site/w/1000/i/4c28539e119e00e3f5be88e591f6b46d3f30f5e062e6314df6cb5daa734bda16/rich-media-art-09.png" /><img width="3375" height="1043" width_o="3375" height_o="1043" data-src="https://freight.cargo.site/t/original/i/ac54c5ee623d8ad09ff92b9b14010f8af282509d204e1a873b3d28876542f2e4/rich-media-art-08.png" data-mid="54762186" border="0" src="https://freight.cargo.site/w/1000/i/ac54c5ee623d8ad09ff92b9b14010f8af282509d204e1a873b3d28876542f2e4/rich-media-art-08.png" /><img width="3375" height="1042" width_o="3375" height_o="1042" data-src="https://freight.cargo.site/t/original/i/b76c7038d38789c149a3dff6de252255358787c333b9f019871c94da6bb354a8/rich-media-art-07.png" data-mid="54762185" border="0" src="https://freight.cargo.site/w/1000/i/b76c7038d38789c149a3dff6de252255358787c333b9f019871c94da6bb354a8/rich-media-art-07.png" /><img width="3375" height="1043" width_o="3375" height_o="1043" data-src="https://freight.cargo.site/t/original/i/13d21671017320037119ea4467f56dbf19a04c126e7d13a6e6a5fe3488c158e5/rich-media-art-06.png" data-mid="54762184" border="0" src="https://freight.cargo.site/w/1000/i/13d21671017320037119ea4467f56dbf19a04c126e7d13a6e6a5fe3488c158e5/rich-media-art-06.png" /><img width="2952" height="969" width_o="2952" height_o="969" data-src="https://freight.cargo.site/t/original/i/e0cfdd6714541412b40e42e986c7e5eec4a4891af4e874a812baca35278b5e08/Illustration-richmedia-basement.jpg" data-mid="54762371" border="0" src="https://freight.cargo.site/w/1000/i/e0cfdd6714541412b40e42e986c7e5eec4a4891af4e874a812baca35278b5e08/Illustration-richmedia-basement.jpg" /><img width="2952" height="969" width_o="2952" height_o="969" data-src="https://freight.cargo.site/t/original/i/34f1e3d52883cc2770339238b243e0da98df8f177964adda0eedf52f9c57858e/Illustration-richmedia-babyroom.jpg" data-mid="54762370" border="0" src="https://freight.cargo.site/w/1000/i/34f1e3d52883cc2770339238b243e0da98df8f177964adda0eedf52f9c57858e/Illustration-richmedia-babyroom.jpg" /><img width="2952" height="969" width_o="2952" height_o="969" data-src="https://freight.cargo.site/t/original/i/5d54224ee90fd1eacc68c65198c71c02c2d00299d289c71af427cf62ce3e4bbd/Illustration-richmedia-bathroom.jpg" data-mid="54762372" border="0" src="https://freight.cargo.site/w/1000/i/5d54224ee90fd1eacc68c65198c71c02c2d00299d289c71af427cf62ce3e4bbd/Illustration-richmedia-bathroom.jpg" /> https://brachgoodman.com/Grey-Ghost Sun, 01 Sep 2019 01:26:18 +0000 Brach Goodman https://brachgoodman.com/Grey-Ghost Working with Skidmore Studio, I designed an icon to appear on apparel, lifestyle objects and merchandise for eatery and cocktail bar Grey Ghost Detroit. The Icon has become a staple and mascot for the restaurant. The personification ghost has push the brand to depict itself in a simplistic fun new way where it is easily recognized as a symbol in the landscape of new Detroit food culture. Collage layout was assembled by Design of Director Shawn McConnell at Skidmore Studio. See this little guy in action all over their site&nbsp;/&nbsp;social media. <img width="2550" height="2286" width_o="2550" height_o="2286" data-src="https://freight.cargo.site/t/original/i/e2a14c2b0a9ab6e2bfa5bfb4b49dd9b29564b5a8ad52bb4145bfdd87159b7825/grey_ghost_isolated_website.jpg" data-mid="49647225" border="0" src="https://freight.cargo.site/w/1000/i/e2a14c2b0a9ab6e2bfa5bfb4b49dd9b29564b5a8ad52bb4145bfdd87159b7825/grey_ghost_isolated_website.jpg" /> <img width="2549" height="3060" width_o="2549" height_o="3060" data-src="https://freight.cargo.site/t/original/i/53b8cdac457886d0f5a47d706cf689045c46644568beaaa0646352d664c7b652/ghosticon_bgoodman_v3.jpg" data-mid="49647322" border="0" src="https://freight.cargo.site/w/1000/i/53b8cdac457886d0f5a47d706cf689045c46644568beaaa0646352d664c7b652/ghosticon_bgoodman_v3.jpg" /><img width="2550" height="3300" width_o="2550" height_o="3300" data-src="https://freight.cargo.site/t/original/i/c77de3e34941142999c211235b81849fed6cd494e0e87359ef1c91535fae20e2/ghosticon_bgoodman_v2.jpg" data-mid="49647327" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/c77de3e34941142999c211235b81849fed6cd494e0e87359ef1c91535fae20e2/ghosticon_bgoodman_v2.jpg" /><img width="2080" height="1180" width_o="2080" height_o="1180" data-src="https://freight.cargo.site/t/original/i/1f44dc796a4e7c365b129edf16ffde2c125e0f4932779bbef70f41eedf54e8c5/ghosticon_bgoodman_v4.jpg" data-mid="49647328" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/1f44dc796a4e7c365b129edf16ffde2c125e0f4932779bbef70f41eedf54e8c5/ghosticon_bgoodman_v4.jpg" /> <img width="1200" height="628" width_o="1200" height_o="628" data-src="https://freight.cargo.site/t/original/i/dc982162d5415f4a6d53bf058dd3b64ff00eb82ae948fb26691b69aeaf0e9895/GreyGhost-Logo2.jpg" data-mid="49647276" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/dc982162d5415f4a6d53bf058dd3b64ff00eb82ae948fb26691b69aeaf0e9895/GreyGhost-Logo2.jpg" /><img width="2550" height="3300" width_o="2550" height_o="3300" data-src="https://freight.cargo.site/t/original/i/cbced577c6059fa2227f228377c69a534248ce1ce196ce120368b78806803f9b/unnamed-1.jpg" data-mid="49647241" border="0" src="https://freight.cargo.site/w/1000/i/cbced577c6059fa2227f228377c69a534248ce1ce196ce120368b78806803f9b/unnamed-1.jpg" /> https://brachgoodman.com/Teener-Thirdman-Records-7 Thu, 21 Nov 2019 03:12:14 +0000 Brach Goodman https://brachgoodman.com/Teener-Thirdman-Records-7 Music is a major part of my life. I’m lucky enough to be in a band with my best friends, we call it Teener. In December of 2019 we put out a 7 inch on Thirdman Records here in Detroit. It is one of my most proud accomplishments to be recognized in a city with a legendary history in music. I designed the cover(s) and the physical 7 inch inspired by the lyrical content of this record.&nbsp; <img width="3601" height="3601" width_o="3601" height_o="3601" data-src="https://freight.cargo.site/t/original/i/2cf5b406695f5c7e42c45192d0ab46a71c130572e12d5fe962fa6d9a6e5d8325/Teener-Auger-7inch-Front.jpg" data-mid="55162017" border="0" src="https://freight.cargo.site/w/1000/i/2cf5b406695f5c7e42c45192d0ab46a71c130572e12d5fe962fa6d9a6e5d8325/Teener-Auger-7inch-Front.jpg" /><img width="3601" height="3601" width_o="3601" height_o="3601" data-src="https://freight.cargo.site/t/original/i/7856b868dfacbed43ad02502c7b64046d07f7d0424da020d364027b2e7d66cc7/Teener-Auger-7inch-Disclaimer-Back.jpg" data-mid="55162015" border="0" src="https://freight.cargo.site/w/1000/i/7856b868dfacbed43ad02502c7b64046d07f7d0424da020d364027b2e7d66cc7/Teener-Auger-7inch-Disclaimer-Back.jpg" /><img width="4578" height="2400" width_o="4578" height_o="2400" data-src="https://freight.cargo.site/t/original/i/4c7865fdd9eb009378c9a666d0107fde5b051e1c0a25b450dd3f5465d104f03b/Teener-Auger-7INCH_TEMPLATE.jpg" data-mid="55162125" border="0" src="https://freight.cargo.site/w/1000/i/4c7865fdd9eb009378c9a666d0107fde5b051e1c0a25b450dd3f5465d104f03b/Teener-Auger-7INCH_TEMPLATE.jpg" /><img width="1800" height="1262" width_o="1800" height_o="1262" data-src="https://freight.cargo.site/t/original/i/6ca6f23d908bcaf07948bd30cbc093c2b685eae22ba4c3257d0deb6bc2ea2b20/TMR-IG-Post.png" data-mid="74474128" border="0" src="https://freight.cargo.site/w/1000/i/6ca6f23d908bcaf07948bd30cbc093c2b685eae22ba4c3257d0deb6bc2ea2b20/TMR-IG-Post.png" /><img width="3600" height="3600" width_o="3600" height_o="3600" data-src="https://freight.cargo.site/t/original/i/42c678d32881ccd139ba3548591e7fdd6ac48f1dba3772cbd2bf6f40cdda392f/Teener-Auger-TShirtArtboard-2.png" data-mid="55298520" border="0" src="https://freight.cargo.site/w/1000/i/42c678d32881ccd139ba3548591e7fdd6ac48f1dba3772cbd2bf6f40cdda392f/Teener-Auger-TShirtArtboard-2.png" /> https://brachgoodman.com/Trademark-Rebranding-Pitch Sun, 01 Sep 2019 00:41:41 +0000 Brach Goodman https://brachgoodman.com/Trademark-Rebranding-Pitch At Trademark, we’re all about creating experiences and evoking emotions in our clients and their attendees that are the most unique and engaging as possible. These are next level, Disney-esque storytelling experiences that are one-of-a-kind. So much so, well, we think they should be trademarked. To communicate this, we use our new Trademark logo as a pseudo trademark symbol on eve-rything from words that express the emotion one feels when interacting with our experiences, to everyday objects that represent various aspects of our business and what we can do for cli-ents. Through this treatment we begin to “own” words like “Yes”, as in there is nothing we can’t ex-ecute for a client. We “own” objects or animals or things, like an image of a chameleon to sig-nify how we become immersed in a brand to create and bring to life the best experience. There is nothing we can’t “Trademark” to express what we do, and what we bring to the party. <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/ed43491097426159499932fb8b7eff2c68af605c5a8679988326b545e171b124/Trademark-brand-color-font-casestudy-v2_Artboard-1.jpg" data-mid="49646576" border="0" src="https://freight.cargo.site/w/1000/i/ed43491097426159499932fb8b7eff2c68af605c5a8679988326b545e171b124/Trademark-brand-color-font-casestudy-v2_Artboard-1.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/0720d9738275e99c212c054fb7ee235210a90d61f8fcb0977d928e934aef5904/Trademark-brand-color-font-casestudy-v2_Artboard-2.jpg" data-mid="49646577" border="0" src="https://freight.cargo.site/w/1000/i/0720d9738275e99c212c054fb7ee235210a90d61f8fcb0977d928e934aef5904/Trademark-brand-color-font-casestudy-v2_Artboard-2.jpg" /> <img width="1920" height="1080" width_o="1920" 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